#35 - Personal Branding During a Pandemic with Mads Hanna
Career Therapy Podcast e.35 - Personal Branding During A Pandemic, with Mads Hanna of Curated Compass
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On this week's Career Therapy Podcast (#35), we talk to Mads Hanna — a Senior Brand Strategist & Copywriter who is challenging brands to “tell their Story with Confidence, Clarity, and Oomph.” She runs the company Curated Compass, and touts the strategy of “brand therapy” in order to energize her clients’ companies.
In our conversation we talk about personal branding, rebranding, and how to go from a corporate job to owning your own business. As always, if you know anyone who has been hustling during the pandemic and has an amazing story to share, let me know who they are. We're always on the lookout for amazing guests for the Career Therapy podcast.
During this Episode, We Discuss:
5:00 doing tech and food PR – Mads announcing leaving the company, feared judgment
5:40 personal branding
6:20 “entrepreneurship is belly-flopping into a bottomless abyss”
7:30 having a website and a business
10:00 harder to find housing than getting a job / an intro to house searching
11:45 core skills, writing resumes, verbalizing thoughts
12:40 what are some skills? identifying the “how” of what you’re doing.
13:30 “the things that I’m scared of, I run towards”
16:45 Mads’ theatre background – why “The Vagina Monologues” is important to her
19:10 getting up to rock climbing, getting over the fear of heights
20:35 What’s the meaning of brand therapy?
25:00 everything is so intentional because it comes from Curated Compass.
26:55 Mads helps people dive deep and find their truth
31:00 Why you should have resilient patience with yourself
34:45 your story comes from you, so you should be okay with tweaking
39:50 people are investing in people
46:00 people doubted that Mads would be able to crank out quality content from cafés
52:25 why you need to remind people what you do, and what you care about
Resources & pages mentioned in this episode:
Now Over To You!
If you know anyone who has been hustling, or started a business, during the pandemic, and has an amazing story to share, let us know who they are! Alternately, if you, or someone you know has recently gone through a layoff, or has a layoff, or any other career transition-oriented story to share, reach out. Contact Martin through his personal LinkedIn page to get in touch. We're always on the lookout for amazing guests for the cast.
As always, thanks for listening!
