#33 - Scam, or Good Marketing? with Nate Garrett
Career Therapy Podcast e.33: Where’s the Line Between Scams, and Good Marketing? With Nate Garrett, Marketing Director at Blade Marketing, LLC
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On this week's Career Therapy Podcast (#33), we talk with Nate Garrett, the Marketing Director at Blade Marketing, and go behind the scenes of the marketing world. Where does marketing get it right, and where does it go off the rails into scammer-land?
Nate brings his experience in marketing, UX, and entrepreneurship to inform his ethical approach to building a strong brand. Hope you enjoy the conversation!
During this Episode, We Discuss:
0:00 introducing Nate Garrett
4:10 his own marketing agency
5:30 what’s there to enjoy about marketing?
7:10 “ethical marketing”
8:20 where does marketing go off the rails?
11:00 lead gen + sales are super important
16:30 “permission-based marketing”
19:00 solution-based / why you should learn about your clients!
19:55 the type of marketing you should avoid
27:55 the biggest challenge designers face
30:11 “there’s always a user on the other end — they’re not just a number”
37:20 why “marketing is providing value, simplifying things”
38:20 how to cultivate an ethical mindset and build relationships
39:50 “if you give up, you can’t keep improving”
40:30 why failure is the best thing for any marketer
Resources & pages mentioned in this episode:
Nate’s LinkedIn account
https://www.linkedin.com/in/nathangarrettux/
Nate’s Company Website
https://blademarketingteam.com/
Now Over To You!
If you know anyone who has been hustling, or started a business, during the pandemic, and has an amazing story to share, let us know who they are! Alternately, if you, or someone you know has recently gone through a layoff, or has a layoff, or any other career transition-oriented story to share, reach out. Contact Martin through his personal LinkedIn page to get in touch. We're always on the lookout for amazing guests for the cast.
As always, thanks for listening!
