#71 | HOW TO GET THEM TO STOP GHOSTING
HOW TO GET THEM TO STOP GHOSTING | E.71 Career Therapy Podcast with Freddy Ayala
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On this week's Career Therapy Podcast (e.71), we welcome Freddy Ayala to the podcast.
Freddy is a communications specialist with a focus in public relations and digital marketing. He’s skilled at crafting relatable posts and press releases, and he’s able to communicate with a wide variety of audiences in order to build strong social followings and foster a sense of community.
Last year, for example, Freddy boosted the California State University San Bernardino’s Student Union social media accounts, more than doubling their outreach by adding roughly 2600 engaged, active Twitter followers in the span of a single semester.
Recently, Freddy shared a post on LinkedIn that caught my eye. In it, he mentioned that he was “tired of all the rejections, so he started doing something he genuinely enjoys as a project” in order to stand out in his search.
In today’s episode we talk about the media project he launched, what to do when you don’t hear back after submitting an application, and some practical tips & tricks for how to approach the job hunt post-college.
About Freddy Ayala
Freddy’s arsenal of communications-based skills – including social media marketing, public relations writing, and digital photography – serve the ultimate goal of helping companies communicate with their audiences. He’s got a knack for speaking the language of the brand audience and coming up with unique angles for new content to tell any story. He's also got an incredible taste in music and a song for every mood. In other words, Freddy gets it.
Need someone who understands youth culture, social media marketing, and what it takes to reach the millennial and Gen-Z demographics? Freddy Ayala is your man.
During this Episode, We Discuss:
0:00 introducing Freddy Ayala
2:14 an update on Freddy’s job search
4:28 what do media companies actually look for?
5:50 playlist curation for Spotify
8:45 the PROJECT itself
14:35 reaching out to companies / getting ghosted
17:40 a case study in networking outreach
20:30 how to network effectively (!)
22:58 the job search from a marketing perspective
27:20 how to leverage your [side hustle] project into a job offer
28:51 how people actually get jobs (ie. nepotism)
32:19 what problems are these companies ACTUALLY facing?
36:10 next steps (get out there!)
38:35 where to find Freddy online (MusicHeals TikTok)
39:45 panicking during interviews
Resources and links mentioned in this episode:
As always, thanks for listening!
