#62 | HOW TO BUILD A CONFIDENT PERSONAL BRAND
HOW TO BUILD A CONFIDENT PERSONAL BRAND | 62 Career Therapy Podcast w/ Hillary Weiss
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On this week's Career Therapy Podcast (e.62), we welcome creative director, messaging strategist, and positioning coach Hillary Weiss.
Along with those pursuits, Hillary Weiss is also the founder of Statement Piece Studio at hillaryweiss.com. She co-hosts the cult-favorite Youtube marketing talk show ‘Hillary and Margo Yell at Websites’ (#HAMYAW), and has had her work featured on Business Insider, The Next Web, The Observer, and more.
She’s on a mission to help more small businesses define their “statement piece”, a.k.a. the bold point of view that makes them radically relevant to their perfect people.
In today’s convo we talk about “being yourself online”, the difference between a personal and professional brand, how to be authentic in the image you put out on the world, and address the hot topic question of “how honest should you be in your job search?”
If you like this show, please subscribe and leave us a review on iTunes. It really helps us spread the word and help more job seekers build their career. And be sure to connect with Hillary in the links below.
That’s all for the intro today. So, without further adieu, here’s our convo with Hillary Weiss.
During this Episode, We Discuss:
0:00 introducing Hillary Weiss
1:55 interesting things in Hillary’s life
4:35 self-focused messaging of the job search (losing the plot)
8:09 insecurity during a job search
13:25 different phases of building a brand
17:34 “pulling the punch” on a website
18:45 building trust in the job search process
20:35 is finding a niche a good thing?
30:20 the phases of Hillary’s brand
39:40 how Career Therapy became pink/blue/purple
40:40 “endless updating” resumés, websites, portfolios
46:30 feeling invisible / conquering rejection / how honest should you be?
52:49 branding backwards or forwards?
Resources, links, and/or books mentioned in this episode:
Now Over To You!
If you know anyone who has been hustling, or started a business, during the pandemic, and has an amazing story to share, let us know who they are! Alternately, if you, or someone you know has recently gone through a layoff, or has a layoff, or any other career transition-oriented story to share, reach out. Contact Martin through his personal LinkedIn page to get in touch. We're always on the lookout for amazing guests for the cast.
As always, thanks for listening!
