#41 - Breaking Free From Hustle Culture with Erica Fochtman
Career Therapy Podcast e.41 - Creating An Online Retail Business During the Pandemic, with Erica Fochtman
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On this week's Career Therapy Podcast (#41), we talk with Erica Fochtman, an apparel buyer turned small business owner. During the episode, Erica runs us through the many phases of creating her online business, Winsome, which sells clothing, jewelry, and accessories.
We discuss the branding side of building a business, the challenges in opening a digital store, and how social media marketing is changing the small-business ecosystem.
During this Episode, We Discuss:
0:00 introducing Erica Fochtman
1:35 Erica’s business journey
2:40 tax certificate, EIN, and all sorts of cool small business stuff
3:30 the branding side of starting a business
5:20 what were some of the brands that inspired Erica?
8:30 fears that crop up when building this business
9:15 you think you need so much money, and partners, and accounting skills
10:00 opening a digital shop
13:30 “we don’t want to go back to the way things were”
14:00 she’d never taken it into her own hands before
17:40 having that mental spark of excitement in owning your business
20:45 Instagram influencers
22:00 on Elon Musk also being an influencer
31:45 how to win at the Instagram algorithm
32:15 should you use hashtags?
34:00 are we too old or young for Facebook?
39:45 the worst/best advice in the self help world
40:10 “good advice is complex, and it’s personal”
Resources & pages mentioned in this episode:
Winsome Shop Website (Use code: CAREERTHERAPY15 for 15% off your next purchase!)
Now Over To You!
If you know anyone who has been hustling, or started a business, during the pandemic, and has an amazing story to share, let us know who they are! Alternately, if you, or someone you know has recently gone through a layoff, or has a layoff, or any other career transition-oriented story to share, reach out. Contact Martin through his personal LinkedIn page to get in touch. We're always on the lookout for amazing guests for the cast.
As always, thanks for listening!
