#37 - Are Companies Lying to You? with Katie Martell
Career Therapy Podcast e.37 - Are Companies Lying to You? With Katie Martell
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For Career Therapy Podcast #37, we welcome Marketing Truth Teller Katie Martell to the podcast. Our discussion walks through the concept of company "woke-washing,” persona branding, and how companies fib to us during the job search.
Tune in if you're interested in the hidden side of how companies work to sway the way we think, and share this with anyone you know who is interested in the marketing world. As always, we wish you the best in your career journey.
During this Episode, We Discuss:
0:00 Are companies lying to You?
0:57 constantly fiddling with our LinkedIn profiles
2:37 why marketing and entrepreneurship are actually similar
3:55 normal will get you nowhere!
5:12 what are the “bad” marketing things in the world?
7:40 social justice stuff ... where are brands failing?
9:25 social and cultural impacts of brands trying to align themselves with movements
14:20 why we need to look at advertising through a lens of skepticism
15:30 what’s the difference between company brands vs individual brands?
20:40 every decision is actually made by people
17:55 how does the feminist movement play into this?
21:00 what do we do to not get in trouble?
24:00 people feel like a personal brand makes you – why this isn’t actually true
25:30 why Katie actually thinks cancel culture “isn’t a bad thing”
28:00 how big companies market themselves too
28:50 what should people be looking out for, when they’re looking at advertising?
20:55 what would Katie say to someone who wants to put themselves out there?
33:20 wearing a lightweight Supreme jacket in Chicago weather
40:30 what Katie’s done to stay authentic
41:00 look at the motivation behind everything
Resources & pages mentioned in this episode:
‘Trust Me, B2B: Building and Keeping Trust in an Age of Skepticism and Noise’
Her Upcoming Documentary, ‘Woke-Washed – The Collision of Social Movements and Marketing’
Now Over To You!
If you know anyone who has been hustling, or started a business, during the pandemic, and has an amazing story to share, let us know who they are! Alternately, if you, or someone you know has recently gone through a layoff, or has a layoff, or any other career transition-oriented story to share, reach out. Contact Martin through his personal LinkedIn page to get in touch. We're always on the lookout for amazing guests for the cast.
As always, thanks for listening!
