#24 - Laid Off From My Copywriting Job, with Sarah Brooks
Career Therapy Podcast e.24 - Laid Off From My Copywriting Job & Started My Own Business, with Sarah Brooks
On this week's Career Therapy Podcast (#24), we chat with copywriter, content marketer / strategist, and creator of The Sounds She Collected newsletter, Sarah Brooks.
Sarah’s created multichannel content and fostered content strategies across industries like hospitality, fintech, information technology, health and wellness, nonprofit organizations, and higher education, and for companies like Hyatt, Chili’s, Inspirato, O’Keefe Reinhard & Paul, the Illinois Office of Tourism, Columbia College Chicago, and LexisNexis.
In this episode, she shares her story of going through a layoff as a writer and how this experience inspired her to start her own business. We talk music journalism, marketing work for hospitality groups, and why Sarah hates the term personal brand, among many other things. Dive in.
During this Episode, We Discuss:
0:00 introducing Sarah Brooks
1:32 how did she get into the arts scene?
2:15 watch ‘Almost Famous’ and become a music journalist.
4:40 what were some of the challenges?
6:05 toughest thing is feeling like she has to have a brand
7:15 when does imposter syndrome flare up?
9:35 what does freelance work help with?
12:22 what part of being a writer helps her in the job search?
17:40 artificial intelligence
18:03 how does she stay motivated?
23:40 making the jump to full-time freelance work
25:15 would she do anything differently?
27:45 personal rebranding as a freelance writer
Resources & pages mentioned in this episode:
If you know anyone who has been hustling, or started a business, during the pandemic, and has an amazing story to share, let us know who they are! Alternately, if you, or someone you know has recently gone through a layoff, or has a layoff, or any other career transition-oriented story to share, reach out. Contact Martin through his personal LinkedIn page to get in touch. We're always on the lookout for amazing guests for the cast.
As always, thanks for listening!
